America’s hottest new performance art: being a Gen Z Man
On August 21, 2025 a group of American University first-year students hosted a “performative male contest” inspired by the nationwide contests that had popped up in London, New York and San Francisco. The contest offered a chance for Gen Z men to finally be cheered for in large crowds. Students came dressed in cargo pants, toting Labubus, matcha lattes and Clairo records, each hoping to be more performative than the last.